{"id":7271,"date":"2025-05-02T15:29:36","date_gmt":"2025-05-02T13:29:36","guid":{"rendered":"https:\/\/linmanetassocies.fr\/rse-recrutement\/"},"modified":"2025-06-04T16:56:18","modified_gmt":"2025-06-04T14:56:18","slug":"rse-recrutement","status":"publish","type":"post","link":"https:\/\/linmanetassocies.fr\/en\/rse-recrutement\/","title":{"rendered":"CSR: The essential lever to attract and retain talent in 2025"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--120);padding-bottom:var(--wp--preset--spacing--120)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a97177f6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h1 class=\"wp-block-heading has-h-1-font-size\" style=\"font-style:normal;font-weight:100\"><strong>CSR<\/strong>: The essential lever to <strong>attract and retain<\/strong> talent in 2025<\/h1>\n\n\n\n<p style=\"margin-right:0;margin-left:0\"><br>In a job market shaped by the search for purpose and growing competition for qualified talent,&nbsp;<strong>Corporate Social Responsibility (CSR)<\/strong>&nbsp;is emerging as a strategic tool to&nbsp;<strong>attract and retain employees<\/strong>. More than a communication theme, CSR is now a selection \u2014 or elimination \u2014 criterion for many candidates.<\/p>\n\n\n\n<p>According to the&nbsp;<strong>2024 Barometer on Meaning at Work (IFOP x Philonomist)<\/strong>, 81% of white-collar workers believe their company should play an active role in ecological and social transitions.<\/p>\n\n\n\n<p>So, what are candidates really looking for?<br>How can CSR become a differentiating HR asset?<br>And how can it be embedded into recruitment and management processes?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized wp-elements-504fe64ecc9778a31df281a2d1508807\" style=\"color:#c1a87d;margin-right:0;margin-left:0;padding-top:0;padding-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/linmanetassocies.fr\/wp-content\/uploads\/2024\/04\/photos-site-web.jpg\" alt=\"Nos engagements\" class=\"wp-image-4863\" style=\"width:539px;height:auto\" srcset=\"https:\/\/linmanetassocies.fr\/wp-content\/uploads\/2024\/04\/photos-site-web.jpg 800w, https:\/\/linmanetassocies.fr\/wp-content\/uploads\/2024\/04\/photos-site-web-120x150.jpg 120w, https:\/\/linmanetassocies.fr\/wp-content\/uploads\/2024\/04\/photos-site-web-768x960.jpg 768w, https:\/\/linmanetassocies.fr\/wp-content\/uploads\/2024\/04\/photos-site-web-104x130.jpg 104w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">What talents truly expect from CSR<\/h2>\n\n\n\n<p>Candidates \u2014 especially recent graduates and experienced professionals \u2014 increasingly expect their future employer\u2019s values to align with their own. A surface-level narrative is no longer enough: they evaluate CSR commitments through\u00a0<strong>proof, consistency, and impact<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udd0d\u00a0<strong>Exemp<strong>Key criteria candidates assess:<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Traceability<\/strong>\u00a0of raw materials, especially in fashion and luxury.<\/li>\n\n\n\n<li>Use of\u00a0<strong>sustainable supply chains<\/strong>\u00a0in the food industry (e.g., short distribution channels, regenerative agriculture, anti-waste initiatives).<\/li>\n\n\n\n<li><strong>Diversity and inclusion<\/strong>\u00a0within leadership teams.<\/li>\n\n\n\n<li>Engagement in\u00a0<strong>social causes<\/strong>: corporate philanthropy, nonprofit partnerships, volunteer hours for employees.<\/li>\n<\/ul>\n\n\n\n<p>According to\u00a0<strong>Deloitte<\/strong>, 42% of millennials and 44% of Gen Z professionals say CSR commitments directly impact their loyalty to an employer. This shows in interviews \u2014 some candidates turn down highly paid roles if the company lacks credible, values-driven action.<\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">CSR as a strategic pillar of employer branding<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>CSR should not be limited to institutional messaging. It must be\u00a0<strong>embedded at every stage of the candidate journey<\/strong>, from the job description to onboarding.<\/p>\n\n\n\n<p><strong>Best practices observed among our clients:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mention CSR commitments<\/strong>\u00a0in job offers, directly tied to the role (e.g., responsible sourcing, eco-design projects, RSE budget ownership).<\/li>\n\n\n\n<li>Promote\u00a0<strong>employee testimonials<\/strong>\u00a0that reflect real, on-the-ground CSR actions (e.g., internal ambassadors, diversity leads, philanthropy project managers).<\/li>\n\n\n\n<li><strong>Train recruiters and managers<\/strong>\u00a0to answer CSR-related interview questions with concrete, quantified examples.<\/li>\n<\/ul>\n\n\n\n<p>Beware of greenwashing \u2014 it\u2019s counterproductive. A superficial or unsubstantiated message can harm your employer reputation and lead to early disengagement among new hires.<\/p>\n\n\n\n<p>On the other hand, companies like&nbsp;<strong>Chanel<\/strong>,&nbsp;<strong>Yves Rocher<\/strong>, and&nbsp;<strong>Danone<\/strong>&nbsp;successfully align CSR strategy, talent management, and external communication through&nbsp;<strong>measurable initiatives<\/strong>: internal solidarity funds, sustainable innovation programs, local stakeholder dialogue, and more.<\/p>\n\n\n\n<p class=\"has-gold-color has-text-color has-link-color has-h-2-font-size wp-elements-7c190c06fa91481771cf01b4294e9004\">Identifying and engaging CSR-driven candidates<\/p>\n\n\n\n<p>Spotting candidates who genuinely care about CSR goes beyond simply asking a question during the interview. It requires a\u00a0<strong>behavioral and values-based approach<\/strong>, analyzing key soft skills such as critical thinking, curiosity about impact, and the ability to rally teams around a mission.<\/p>\n\n\n\n<p><strong>Effective methods include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Structured interviews<\/strong>\u00a0with CSR focus (e.g., previous experience with sustainability, ability to lead a CSR initiative).<\/li>\n\n\n\n<li><strong>Targeted reference checks<\/strong>: asking former colleagues about the candidate\u2019s posture and sensitivity to CSR topics.<\/li>\n\n\n\n<li><strong>Case studies or scenario-based questions<\/strong>: sustainable sourcing, climate action plans, or leading a social audit, for example<\/li>\n<\/ul>\n\n\n\n<p>At\u00a0<strong>Linman &amp; Associ\u00e9s<\/strong>, we help companies\u00a0<strong>identify high-value profiles<\/strong>\u00a0and integrate CSR as a strategic lens in candidate evaluation \u2014 when it is a key priority for the recruiting organization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Making CSR part of compensation strategy?<\/h2>\n\n\n\n<p>Some companies are going further by linking CSR commitments to&nbsp;<strong>executive and manager variable compensation<\/strong>. While still emerging, this trend is gaining traction among large groups looking to manage their long-term impact more effectively.<\/p>\n\n\n\n<p>According to&nbsp;<em>L\u2019Usine Nouvelle<\/em>, companies such as&nbsp;<strong>Schneider Electric<\/strong>,&nbsp;<strong>Air Liquide<\/strong>, and&nbsp;<strong>Arkema<\/strong>&nbsp;have integrated&nbsp;<strong>CSR KPIs<\/strong>&nbsp;(e.g., emissions reduction, workplace safety, gender parity, inclusion) into annual objectives tied to performance bonuses. Some also include&nbsp;<strong>certifications or labels<\/strong>&nbsp;as prerequisites for certain benefits.<\/p>\n\n\n\n<p>This sends a powerful message:&nbsp;<strong>CSR is not a \u201cnice-to-have\u201d \u2014 it\u2019s a strategic lever that drives collective performance.<\/strong><\/p>\n\n\n\n<p>For HR teams, this implies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Highlighting these elements early<\/strong>\u00a0in the recruitment process as a differentiating factor.<\/li>\n\n\n\n<li><strong>Objectifying CSR contributions<\/strong>\u00a0during annual reviews and performance evaluations.<\/li>\n\n\n\n<li><strong>Co-building impact metrics<\/strong>\u00a0with leadership to integrate them into the compensation framework.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--75);margin-bottom:var(--wp--preset--spacing--75)\">\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>In 2025, recruiting without addressing CSR means missing out on a growing and structuring expectation. Companies that take a stand, act with sincerity, and give real visibility to their commitments \u2014 without window dressing \u2014 build&nbsp;<strong>more engaged, more stable, and better-aligned teams<\/strong>.<\/p>\n\n\n\n<p>CSR is now a&nbsp;<strong>core factor in career decisions<\/strong>. HR leaders must adapt their recruitment strategies by weaving in coherence, authenticity, and impact at every stage of the candidate experience.<\/p>\n\n\n\n<p>Working with a&nbsp;<strong>specialized recruitment partner<\/strong>&nbsp;like&nbsp;<strong>Linman &amp; Associ\u00e9s<\/strong>&nbsp;ensures you identify candidates whose values and commitment align with your strategic priorities. We bring a structured, external perspective to evaluate a candidate\u2019s potential to contribute to&nbsp;<strong>responsible, ethical, and expertise-driven growth<\/strong>&nbsp;\u2014 tailored to the culture of your industry and your company.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light has-parallax wp-duotone-dark-grayscale\" style=\"padding-right:0;min-height:427px;aspect-ratio:unset;\"><div class=\"wp-block-cover__image-background wp-image-4735 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/linmanetassocies.fr\/wp-content\/uploads\/2024\/04\/21-2-scaled.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-a7982fe4 wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-text-color has-link-color has-h-2-font-size wp-elements-897290dda0bfbfa7b99cfa66b9f4bd30\" style=\"color:#ffffff;margin-right:0;margin-left:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;font-style:normal;font-weight:100;line-height:1\">Ready to take your <br><strong>recruitment strategy further?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aeb62aaa wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary-button\"><a class=\"wp-block-button__link has-text-align-left wp-element-button\" href=\"https:\/\/linmanetassocies.fr\/en\/contact\/\">LET&#8217;S CONNECT<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>CSR: The essential lever to attract and retain talent in 2025 In a job market shaped by the search for purpose and growing competition for qualified talent,&nbsp;Corporate Social Responsibility (CSR)&nbsp;is emerging as a strategic tool to&nbsp;attract and retain employees. More than a communication theme, CSR is now a selection \u2014 or elimination \u2014 criterion for&hellip;<\/p>\n","protected":false},"author":5,"featured_media":4864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"class_list":["post-7271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CSR: The essential lever to attract and retain talent in 2025 - Linman &amp; Associ\u00e9s<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment les engagements RSE influencent les attentes des candidats et transforment les strat\u00e9gies de recrutement. 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